At present eighty percent of global marine pollution comes from agriculture runoff, untreated sewage and discharge of nutrients and pesticides. Twelve million tonnes of plastic are poured into the ocean every year. Scientists have recently discovered microplastics embedded deep in the Arctic ice.

With recent coverage of local (Wales) water companies and councils turning a blind eye on untreated sewage being dumped into our oceans, this context is perfect for thinking about how design can be used to change behaviour.The biggest contribute to the problem is single-use plastics and how much we use them; ranging from the obvious, plastic bags, to the not so obvious, menstrual products. 

‘Go Against The Flow’ is a behavioural and disruptive design campaign that explores the problem and proposes two seperate sollutions; the behavioural being a free re-usable menstrual kit to students and the disruptive being to utilise guilt as a way to change negative behaviours and take action.